About Gogo & Co.

 

Empowering Women to Soar: The Birth of Gogo & Co.

In the heart of Alabama, a seed of empowerment was planted long ago by a remarkable woman named Ellen. Ellen, a cancer survivor and globe-trotting professional, showed her daughter that courage and determination could break any barrier. Little did she know that her legacy would blossom into a digital empire dedicated to lifting women up and showing them the power of their own choices.

As I reflect on my journey, I can't help but smile at the twists and turns that led me here. With over two decades in health administration and as a corporate officer for a dental services not-for-profit catering to low-income, underserved children, I've seen firsthand the struggles many women face. But it wasn't just my professional life that shaped my vision.

My daughter's battle with misdiagnosed mental health issues opened my eyes to the challenges many face when they believe their choices are limited. As her primary caregiver, I continue to witness her transformation since she finally received the correct diagnosis and treatment. It was a powerful reminder that with the right support and knowledge, along with a never ending shitload of perseverance, we can rewrite our stories despite the setbacks we meet along the way.

The idea for Gogo & Co. didn't come in a flash of inspiration. Instead, it grew organically from a desire to create something meaningful while embracing the digital age. I knew I wanted to start a business, but the thought of managing physical inventory and dealing with shipping logistics didn't align with my vision of freedom and flexibility as I'd found out earlier with my Amazon skincare brand. 

That's when it hit me – why not leverage my skills in design, my love for photography and Canva, and my passion for empowering others to create digital products? Ebooks, planners, courses, and Canva templates became the perfect vehicle to share knowledge and inspiration without the constraints of physical goods. 

Gogo & Co. isn't just about pretty designs or catchy slogans. It's a movement born from the belief that every woman has the power to define her own path. Through my work, I've seen too many women feel trapped by societal expectations, generational trauma, or self-doubt. I've heard the whispers of "I can't" and "I shouldn't" far too often.

But I also know the transformative power of community and education. That's why Gogo & Co. is more than just a collection of digital products – it's a supportive ecosystem where women can learn, grow, and challenge the limitations they've been taught to accept.

Our brand stands on the pillars of kindness, confidence, perseverance, and courage. We believe in the power of beautiful design to inspire and motivate. We know that with the right tools and support, any woman can create her own brand, tell her own story, and chart her own course.

As I embark on this new adventure, I'm reminded of a pivotal moment in my own life. I once booked a cruise for myself, despite no one else being able to join me. It was a small act of courage inspired by my mother's fearless spirit. That's the essence of Gogo & Co. – encouraging women to say, "Well, hell, I'm going anyway!" to their dreams and ambitions when they feel like no one is with them.

So here we are, at the beginning of something beautiful. Gogo & Co. is more than just a business; it's a tribute to every woman who's ever felt stuck, to every daughter who's watched her mother break barriers, and to every individual who's ready to embrace their power to choose.

Together, we're not just designing digital products; we're crafting futures, one empowered choice at a time. Welcome to Gogo & Co. – where your journey to self-empowerment begins.